Edited workflows
"Notion, Figma, and Canva did not buy their way into hundreds of millions of users. They built a loop where the product itself produces the creators, and the creators bring in the next wave of users."
-> How B2B SaaS marketers can build their own flywheel.
-> Separate the two creator types.
-> Make the shareable artifact the acquisition asset.
-> Fund the low end before the high end.
-> Track the earliest leading indicator, not signups.
-> Give the program a home before it needs one.
Edition: Business & Industrial
#demandgeneration
Take some of your time and listen to, Dr. Jennifer Golbeck, Computer Scientist and Professor at University of Maryland, College Park. 🎧
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